Opening a Restaurant

opening a restaurant

There have been many additions to the Regent Square dining scene over the past few years. For the most part, the private business owners who have chosen to start a restaurant in the east end have been successful. So, what does it take to be a restaurant owner?

Opening a public business, especially a restaurant can be a complicated process, and risky endeavor. There are many factors to consider; let’s examine a few.

Before embarking on venture like this, it’s always to start with a comprehensive business plan. If you’re not familiar with how to start, CMU and Pitt’s MBA students take on a few pro-bono projects each semester. Remember, starting with a well thought-out business plan will give you clear direction, and save you headaches in the future.

Staffing:

The most important aspect of opening a new restaurant is getting your key players in position early. Before hiring your servers, cooks, dishwashers, and bartenders, it’s important to have your chef and general manager in place. Once this is done, you can start making collective decisions that will benefit your business. The general manager, in many cases is also the owner, and will over-see all of the front-of-the-house duties. The chef will manage the kitchen staff, plan the menus (sometimes with the owner), and order the product. Chef tend to move around a lot, so if you’re looking for some permanence. If you find a good chef (which can be a project in itself) and want him/her to stay over the long-run, it may be beneficial to offer incentives. Some of these enticements may include health care or even partial ownership in the restaurant. Expect to lose 40% of your staff within the first few weeks of opening.

Equipment:

If you’re starting from scratch, you’re going to need equipment. It may be easier, in some cases to move into an existing space that already has a kitchen set-up. If you are starting with a space that has no supplies, you will need to start shopping. To save money, it’s a good idea to buy used. Usually, it’s not difficult to find used pots, pans, and other kitchen ware. There are usually an abundance of used stoves as well. Don’t worry about purchasing a previously-owned range; they tend to last forever. Usually the stores that sell these types of appliances also have other essentials like plate-ware, coolers, and containers. The only equipment that can be tricky to buy used, is refrigeration. The condensers inside the units often break down, and are costly to repair. If purchasing a used walk-in refrigerator, it may be beneficial to splurge for new fan, condenser, and housing unit.

Kitchen Flow:

One aspect that often gets overlooked is kitchen flow. Kitchen flow refers to how your employees and customers are going to move within your structure. Is your wait-staff going to be able to move in and out of the kitchen without running into the line cooks? Can your bussing staff move about the dining room and not bump into your customers? Is the line set up so that the cooks can work together, and have access to food, plates, and the warming window?

Capital:

One of the biggest mistakes most people make when opening a restaurant is not starting with enough money. Once again, this is where starting with a comprehensive business plan will prove beneficial. What are your fixed costs? How much insurance should you purchase, and more importantly, how much are you required to have? Do you have enough reserves to operate at a loss for several months while you build your business?

Summary

This is an over-simplification of some the considerations you will need to make if considering opening a restaurant. And one more thing, expect to work a minimum of 80 hours a week for a few years.
Although opening a restaurant may seem like a colossal undertaking, it can be extremely rewarding and fulfilling to create something from scratch that is all yours!

Chef Chuck Kerber
Pittsburghhotplate.com
chefchuck@pittsburghhotplate.com

photo: theartofburgerlove.wordpress.com

Root 174

Keith Fuller

There are many perks to living in the east end of town- you can drop off your dry cleaning, shop for some art or clothing, and grab a meal. Over the past five years or so, the food-sophistication level on Braddock Avenue has risen considerably. Back in the day, you would have to be happy with a slice of pizza, and maybe a hoagie, or a dinner salad loaded with cheese and French fries. Now, you can grab breakfast at Square Café, have fresh seafood risotto at Cibo, or enjoy an imported beer with a delicious dog or gourmet pizza from D’s. In mid-July, the fine citizens of Regent Square are going to have another choice when it comes to dining- Root 174.

Root 174 will be in the space previously occupied by Legume Bistro, which has moved to Oakland.

I had the opportunity to spend some time with Keith Fuller, the owner and chef of Root 174, and the general manager, William Graves. I was curious about the name he chose for his new restaurant.

“We’ve been asked many times about the origin of the name. Two different zip codes converge in the east end- what I did was take the two numbers added them up, and took the square root of that number. Roots represent growth and vitality- but most of all, they give back.”

Keith is a big proponent of giving back. He believes that his business and employees should contribute to the community as much as possible. He will be encouraging his staff to participate in efforts to help better the east end, and help those in need.

“I will be setting a portion of the restaurant’s revenue aside to reward my employees that have chosen to give back to their community.”

Kevin lives in Polish Hill, but has always admired the east end of town.

“I really like Frick Park and the surrounding neighborhood; it’s a small integral community with a big- city feel.”

So, what type of fare can you expect from Chef Fuller? He describes his food as cultivated comfort food. If you’re not sure what that means, think of fresh food, prepared carefully with a familiar touch. I was allowed to take a sneak peek at the menu, and although it’s not finalized, I saw things like halibut, seared scallops with peaches, and a myriad of vegetarian selections that made my mouth water.

“The menu is a work in process, I’m sure it will change a few more times before we open,” Chef Fuller explained.

The menu at Root 174 will be changing constantly depending on the availability of seasonal ingredients, but the chef will have a few staples that will always be offered.

Root 174 will be BYOB, and the menu pricing will range from $15.00, to $25.00.

Chef Fuller has a passion for food, and of equal importance, is concerned about how he and his staff give back to the community. Although I haven’t tasted his food, you can bet I’ll be first in line when the doors open.

Stay tuned.

Chef Chuck Kerber
pittsburghhotplate.com
chefchuck@pittsburghhotplate.com

Piccolo Forno, Pittsburgh, PA

Piccolo Forno

Lawrenceville is home to many of the fantastic eateries that folks are raving about these days.  Since my move from Shadyside to Mount Washington, I haven’t been hanging in that neighborhood as much as I’d like.  One Friday evening, however, good friend and fellow foodie, Amy and I headed to LoLa (lower Larryville) to try out Piccolo Forno.  Piccolo Forno has become known for its wood-fired pizzas and homemade pasta.  Pizza and pasta?!  AND it’s BYOB?!  Why have I not visited this place before?

Amy and I had planned to meet at 6:30pm, but the restaurant was already boasting a two hour wait.  We tucked our two bottles of wine into a handy bottle carrier, and stepped across the street to another Lawrenceville must-try, Round Corner Cantina, for some pre-pizza beers.  Round Corner Cantina is very dark and very hip, but more on that place another time. 

When we returned to Piccolo Forno, we waited just a few more minutes before being escorted through the very small, very crowded restaurant to our little table.  Our server immediately began twisting, twisting, twisting the cork out of our WTWB (wine that we brought), as Amy (pescetarian) and I (‘Flex’) began discussing our dinner options.  As I scanned the other dining tables in the room, I saw complex-looking salads and large (decidedly NOT “piccolo”) bowls of pasta.  Then, as though God himself were inviting me to his alter, I laid my eyes upon Piccolo Forno’s massive wood-burning pizza oven.   And it was Good.

It seems that all of the pizzas are basically built off of the original Tuscan masterpiece, the Margherita, with crushed tomatoes and fresh mozzerella.  We ordered two pies.  We ordered a specialty pizza from the menu,  the “Tonno e Cipolle” (crushed tomatoes, fresh mozzarella, imported Tuna, red onions and capers), and we added toppings to the margherita for our second pie (eggplant & mushrooms).  Also, I ordered a small house salad to start.

I apologize for not having fresher photos of my meal at Piccolo Forno.  I get all excited and side-tracked and I usually don’t remember to take photos until it’s time to come up for air.  (I promise to work on that!)  The good news is that photos don’t do the food of Piccolo Forno justice.  This was one of the most invigorating food experiences I’ve had in a long time!  The freshness and variety of ingredients in the house salad provided a wonderful warm-up to my dinner.

I’m having some trouble coming up with the words to describe my anticipation when the server arrived with our pizza.  The topography of the eggplant pizza looked no less mountainous than the surface of the moon.  Thick, round slices of eggplant piled tall in the middle of the pie,  and allowed the fresh mozzarella, sliced mushrooms, and wonderful, simple sauce to fill in around them toward the outer crust.  

Eggplant Pizza

I wish that every pizza was blanketed with such a simple, sweetly-spicy sauce.  Out of all kinds of pizza, I think I must like a simple margherita the best, and Piccolo Forno scored high on my list of the best of the basics.

The Tonno e Cipolli appeased a different, more exotic set of standards.  As a fan of tuna, red onions, and capers, I had a good feeling about this pizza pie.  There was a sweetness to this combination of ingredients, again accentuated by the sweetness in the sauce.  Capers made themselves known in every other bite, and surprisingly, the sliced red onion wasn’t overpowering.  The (absolutely perfect) thin, floury crust provided a rustic template for both pizzas.

Tuna

At the time of the meal, I wrote down that I enjoyed the eggplant & mushroom pizza better, but now I’m not so sure.  I found myself pleasantly appeased at every turn!  With every bite, my annoyance at the two hour wait disappeared.  It’s worth it.  I hope Piccolo Forno can maintain this quality of food and atmosphere for years to come.  As a pizza fanatic, I am happy that I finally have a place to call my homebase.

Tuna

Piccolo Forno on Urbanspoon

Park Bruge, Pittsburgh, PA

Park Bruge Restaurant, Pittsburgh, PA
Since its opening in Point Breeze, I’ve been a big fan of Point Brugge Restaurant. When I heard that the owners and chef of that establishment were opening a new place in Highland Park, I was excited to try the food.
Park Bruge Dining Room
We arrived at Park Bruge close to 6pm, and there was already a nice crowd. Clearly, the word had spread that good food was being served in the Morningside/Highland Park area, and loyal patrons to Point Brugge (located in Point Breeze) , as well as newbies were already enjoying the fare. Although Park Bruge had only been open for a month, it was already starting to attract a loyal following.

Décor/Ambiance

Park Bruge restaurant isn’t overly-decorated. There is a large window on the front of the building that lets passers-by know there’s something going on inside. At present, there’s no sign either; but this didn’t seem to dissuade people from finding its location.

Upon entering, you will see a small bar on the right hand side- during our visit it was crowded with hungry customers waiting for a table, as well as people enjoying good Belgian beers and imported wines. The interior can best be described as modern, and understated; a perfect combination for a place that serves simply prepared clean food. There is ample lighting, but things aren’t too bright, which means you can read your menu without having to find your glasses, or a spare flashlight. Tables and booths are carefully arranged in the dining room providing plenty of room for the wait staff and patrons to move about.

Food

Park Bruge Dining Room Table
We got a few beers, and looked over the menu. Of course we ordered the mussels which arrived in a thin garlicky broth, and fresh bread. The mussels were fresh, and tasted like the ocean. My dinner companion asked, “Where else can you get mussels this good?” I didn’t have an answer. We devoured or seafood, and listened to our server tell us about the specials.
Park Bruge Mussels

One of the items was a striped bass; not something you see on most menus in the Pittsburgh area. Although the bass sounded tempting, I ordered a burger with cheddar and homemade coleslaw. We also chose the seared pork chop with potatoes, tomatoes, and gingered apples. Our dinners arrived within minutes, and we quickly dug in. The burger was good (just like those at Point Brugge). The coleslaw was fresh, and not gooped-up with extra mayonnaise. The portion was a nice size, but not too big; perfect to satisfy my appetite. The beef was seasoned, and cooked to my specifications. The pork was succulent and not over-done. If you’ve had moist-free pork chops in the past, you’ll be pleasantly surprised at the tenderness of these chops. The chived-mashed potatoes were creamy, and there was a nice hint of ginger that complimented the natural sweetness of the pork.
Park Bruge Burger
Park Bruge Pork Chop

Service

The service at park Bruge was stellar. Our every need was met with a smile, and the waitstaff was courteous and competent.

Cost

Prices at Park Bruge are reasonable. Appetizers start around $8.00. Entrees begin at the $12.00 to $14.00 range, and can go up to $28.00 depending on the nightly specials.

Conclusion

The owners of Park Bruge clearly have another hit on their hands. A combination of talent in the kitchen, an excellent selection of Belgian beers and imported wines, and a fun environment will surely have hungry patrons coming back for more.

Chef Chuck Kerber
Pittsburghhotplate.com
chefchuck@pittsburghhotplate.com

Park Bruges on Urbanspoon

Yo Rita, Pittsburgh, PA

Yo Rita

There’s only so much one can expect when venturing to a restaurant with a sexy, mud-flap pin-up on it’s windows.  I figured that Yo Rita, like so many of it’s Southside neighbors, would be the kind of place you could drink some giant beers and eat some sufficiently-not-disgusting bar food; in this case, I expected to see some cheap tacos and Dos Equis on draft.  My first impressions were wrong about Yo Rita.  Then again, they were right.

Immediately upon entering, I noticed that the décor of Yo Rita was much more sexy and chic than topless mud-flap lady had led on.  The dim lighting and long bar invited us right into Yo Rita’s strategically-placed arms.  Since Yo Rita doesn’t accept reservations and we were meeting good friends, Jason and Molli, Ryan and I decided to have a drink at the bar.  Have I ever told you just how much I love chips and salsa (especially complimentary chips and salsa)?  Well, it’s pretty much my favorite.  So, we ordered up a Moscow Mule (Ketel One, ginger beer, & lime juice) for him and a “Rita” (Milagro Blanco, St Germaine, & Patron Citronge) for me.  We enjoyed our drinks, our appetizer, and the moment.  Jason and Molli joined us, and the boys shared a refill of chips & salsa, and we girls got our own, as well.  I loved that the “hot” salsa was actually very spicy!  Another round o’ ‘ritas.  Forty-five minutes passed, and we were given a table by the window.  “Are you aware that the Moscow Mule is Oprah’s favorite drink?”  Why no, Molli, we weren’t aware!  Moscowwww Muuuuuuuuuuulllllllllllle!

chips and salsa

One of my favorite personal food rules is simple:  “I don’t eat cephalopods.”  So, when my friends started ordering calamari tacos, I cringed.  And I cringed again every time I looked at them around the table.  You know what I always say, better you than me.  To be fair, though, my friends really did enjoy the calamari tacos.  Jason really, really enjoyed his Oyster Po’ Boy Taco!  Ryan had a calamari taco and a tuna taco.  He thought that the best part about the tuna taco were the fresh bits of Granny Smith apples in each bite.  Molli (an actual vegetarian!) had ordered theSouthern Style Seitan taco, and she mentioned that the spicy pickle relish tasted very flavorful!  Sounds good to me!

Duck Confit Taco

My Duck Confit taco (yes, I flexed) featured mole,  pepitas, soft cojita cheese, and crunchy onions.  Somehow, all of those exotic-sounding ingredients meshed together so perfectly; when I was finished, I thought about ordering another one.  I had also ordered the Chorizo taco (dippy egg, asadero cheese, and some kind of sweet maple sauce), but I hated it.  The dense chorizo was too…hard?  I scooted the runny egg off of the hard sausage and tried to eat it that way, but quickly passed it off to Ryan.  Although the duck taco was good, I found myself filling up on yet more chips and salsa after my meal. 

Chorizo Taco

Oh yeah, and just one more thing.  I had two “Ritas” before dinner, and two at dinner.  I’m good, but I ain’t that good.  By my count, that’s four margaritas, and by ANYONE’S count I should be DRUNK.  At $10 a piece, I want to be 10 feet tall and bulletproof by the time I’m through!  But I wasn’t drunk.  Not even a little bit.  I guess the calamari taco wasn’t the only fishy thing going on at Yo Rita.  Where’s the tequila, Rita?!

I was pleasantly surprised by the warm décor and good feeling inside Yo Rita.  I enjoyed the chips and salsa, and I really liked the duck confit taco.  I hated the chorizo taco and the margaritas.  I probably won’t bother spending $85.00 at Yo Rita again any time soon.  I can get chips and salsa at the store for $6 bucks.

Yo Rita on Urbanspoon

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